Start Here - The Business Catalyst
The Business Catalyst
Workshop
Before We Begin

Four things to do before the workshop starts

Complete these in order. Steps 1 to 3 are done before you arrive. Step 4 is what we use together on the day.

LC
Lisa Catto, The Business Catalyst The more preparation you bring, the more we can build together. Steps 1 to 3 take around 20 minutes total. Do them before the session and come ready to map.

Your four steps

1
Before the workshop
Do this first

Join the community

This is where the workshop resources live, where you can ask questions, and where you will connect with the group after the session. Join before you do anything else.

Join the community
2
Before the workshop
Do this second

Build your avatar

Answer five questions about who you help. At the end you get an AI prompt pre-loaded with your answers. Paste it into Claude or ChatGPT and bring the output to the workshop. This is who your journey is built for.

Go to avatar exercise
3
Before the workshop
Do this third

Brief your offer

Three quick questions about your service. Same format as the avatar exercise. Paste the output into Claude or ChatGPT and bring the result with you. This tells us what your journey needs to be built around and where it starts.

Go to offer exercise
4
On the day
Used in the workshop

Set up Lucidspark

This is the tool we use to map your journey live in the session. Get a free account before the day and open the workshop template so you are ready to start the moment we begin. No experience needed.

Get free Lucidspark account Open workshop template
What you need on the day

Your avatar output, your offer brief output, and Lucidspark open on your screen. That is it. If you have Claude or ChatGPT open too, even better. Come with your outputs and we will do the rest together.