Do the avatar exercise first
This brief works best when you already know who your journey is built for. If you have not done the avatar exercise yet, complete it here first then come back.
LC
Lisa Catto, The Business Catalyst
Answer the three questions below. At the end you will get a prompt to paste into Claude or ChatGPT. Bring the output to the workshop and we will use it to start mapping your journey.
1
What you do
2
How you deliver
3
How they buy
✓
Your prompt
Question 1 of 3
What do you do?
Plain language. No jargon. What do you actually help people with?
Please add a bit more detail before continuing.
Question 2 of 3
How do you deliver it?
Pick the option that best describes how you work with clients. You can select more than one if needed.
Please select at least one option.
Question 3 of 3
How does someone buy it?
What does a new client actually do to get started with you?
Please select an option.
Your offer brief
What you do
How you deliver it
How they buy
Your prompt
Copy this and paste it into Claude or ChatGPT. Bring the output to the workshop and we will use it to start mapping your customer journey.
Your journey brief prompt
Works in Claude or ChatGPT