Who do you help?
Describe the type of person or business you work with. Their role, their situation, where they are in their business. Not just a job title.
What is the one problem you solve better than anyone else?
Not a list of services. The specific, painful situation your best clients are in before they find you. What are they losing? What keeps them up at night?
What triggered them to finally look for help?
Something changed. A moment that made the problem impossible to ignore. What was it? A lost client, a missed target, a conversation that landed badly?
What have they already tried that has not worked?
Before they found you, what did they attempt? Tools they bought, consultants they hired, courses they started. What was the gap between what they tried and what they needed?
What does life look like for them after working with you?
Paint the after picture. Be specific. "More time" is less useful than "stops working evenings because the system handles it".
Your answers
Your prompt
Your answers are already built in. Copy this prompt and paste it into Claude or ChatGPT. You will get your ideal client avatar, offer statement, and a one-line pitch straight back.