Architect Your Customer Journey · Module 2: Avatar & Brand Voice
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The Business Catalyst
Architect Your Customer Journey
Module 2

Welcome back. We saved your answers from last time.

Module 2 · Foundation

Your avatar and your voice

Before you touch the journey itself, get clear on who you're talking to and how you sound when you talk to them.

This takes about five minutes. Answer in your own words, there's no right length. At the end you'll get a ready-to-run prompt you can paste into your own AI tool, and it builds you a full ideal client workbook: a named profile, an empathy map, a ranked problem list, a before and after, and copy written in your own voice.

TBC
Answer every question in your own words. There's no perfect version, just an honest one. Everything below is required, it's what makes the prompt at the end worth running.

A little about you

So we can save this to your record and you can pick up where you left off.

Where you're at

Who you help

Think intent, not demographics. What they want matters far more than their age or job title.

Describe them in a sentence or two, the way you'd describe them to a friend.
The outcome they want, not the feature or service you deliver.
The trigger moment. A lost client, a missed target, a month that broke the camel's back. Something changed.
Often their loudest complaint is the surface problem. The belief underneath it is the real one.
Communities, platforms, people or brands they already trust.
The fear or objection underneath. What's the private worry they wouldn't say out loud in a sales call?
Tools, hires, courses, agencies. What was the gap between what they tried and what they actually needed?

How you sound

Quick and instinctive is better than overthought here.

Three words is plenty.
Things that feel off, even if other businesses in your space say them.

Quick check before you submit

Your prompt is ready

We've saved your answers. Now copy the prompt below into your own AI tool.

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THE BUSINESS CATALYST
Avatar & voice snapshot

Your prompt
Works in Claude, ChatGPT, or Gemini
What to do next
  1. Copy the prompt above.
  2. Paste it into ChatGPT, Claude, Gemini, or whichever AI tool you already use.
  3. Send it, and you'll get back a full workbook: a named client profile, empathy map, ranked problem list, before and after, a one-line introduction, content hooks, and a brand voice profile, all in your own voice.
  4. The last section, your Brand Voice Profile, is laid out to drop straight into HighLevel. In HighLevel, open the Marketing section and paste each field into your brand settings, so everything you build there speaks in your voice.
  5. Keep the workbook somewhere you'll find it again. You'll use it in the modules that follow.
The Business Catalyst · Architect Your Customer Journey